Principal Product Marketing

Our Opportunity

Based in the UK (Marylebone office) and reporting to Global Brand & Marketing, this role leads Fortescue’s product marketing strategy - connecting technology, innovation, and brand storytelling to global audiences. 

The role oversees the planning and delivery of Fortescue Zero’s product marketing portfolio including Motorsport and Advanced Engineering, Elysia. This includes developing and supporting the integrated marketing campaigns, content, case studies, and go-to-market assets. 

A key responsibility is to ensure that product, technology, and R&D insights are effectively integrated into Fortescue’s global marketing and content ecosystem, strengthening the company’s position as a leader in green energy and zero-emissions technology. 

Key Responsibilities

Product Marketing  

• Develop and execute integrated marketing plans that translate complex product capabilities into compelling customer and investor value propositions.
• Partner with marketing SMEs to build messaging and go-to-market strategies, ensuring commercial alignment and brand consistency.
• Create product toolkits (presentations, brochures, case studies, web content) that support sales and stakeholder engagement globally.
• Lead audience development and segmentation strategies to identify priority markets, refine targeting, and tailor messaging for maximum relevance and impact. 

Partnership & Event Management 

• Support delivery of Fortescue Zero’s Motorsport partnerships.
• Maximise sponsorship ROI through coordinated activation across media, PR, content, and on-site experiences.
• Manage partner relationships and performance reporting to ensure alignment with brand and business objectives. 

Brand Guardianship 

• Ensure the Fortescue Zero brand and narrative are represented consistently across all product and partnership touchpoints.
• Embed brand and design standards in all product-related marketing materials, events, and communications. 

Content & Digital Marketing 

• Collaborate with the global content and digital teams to bring Fortescue Zero’s innovation and technology stories to life across social, web, paid, and earned media channels.
• Develop and manage a content calendar that aligns with product launches, key events, and partnership milestones

Campaign Performance & Measurement 

• Define success metrics and track the performance of product and sponsorship marketing campaigns.
• Analyse engagement, sentiment, and ROI data to refine strategy and guide future investment decisions. 

Stakeholder & Cross-Functional Engagement 

• Work closely with internal teams – product owners, communications, to ensure message alignment and integration. 

Qualifications and Experience

• Degree in Communications, Marketing, Business, or relevant field preferred.
• 10+ years’ experience in product marketing, sponsorship management, or brand partnerships, ideally within energy, technology, or automotive sectors.
• Strong understanding of integrated marketing, content strategy, and digital amplification.
• Ability to simplify complex technical information into accessible, engaging narratives. 
  Comfortable in a fast-paced environment
• Work effectively under pressure to meet challenging timelines with competing priorities and stakeholders
• Strong project management, stakeholder engagement skills
• Excellent written and verbal communication skills 

About Us

Be part of something big. Fortescue is leading the world with our plan to decarbonise our iron ore operations, projects that harness renewable energy and the development of technology that will change our planet forever.

Our Commitment

Fortescue celebrates individual strengths and team members are encouraged to bring their whole selves to work. Our global workforce drives and promotes an inclusive culture, both within our organisation and throughout the communities we interact with. Diverse backgrounds include First Nations Peoples, people with disabilities, LGBTQ+ community, gender, neurodiverse, cultural diversity, all age groups, and those with an intersectional or multiple diverse characteristics. We encourage candidates from all backgrounds to apply.

https://fortescue.com/careers 

Internal Candidates / Current Contractors please apply via Success Factors Careers Portal. For further information on how to apply please visit the Fortescue Hub. 

Fortescue reserves the right to close applications early should a suitable pool of candidates be identified. Fortescue will never contact you to ask for payment of any kind, whether directly or through a third party.