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Senior Digital Marketing Specialist

Country/Region:  AU
State:  WA
City:  Perth
Job ID:  15225

Our Opportunity

 

Work Location: Fortescue's Perth office is located on the traditional lands of Whadjuk people.  

 

Roster: Monday to Friday

 

Fortescue is seeking a Digital Distribution & Performance Manager to lead how our marketing and communications content is distributed, amplified and measured across paid and owned digital channels.

 

Sitting at the intersection of content, channels, platforms and performance, this role ensures high-quality content is supported by deliberate distribution strategies and a strong feedback loop into future planning and investment decisions.

 

This is a hands-on role suited to someone who combines paid media expertise with strong analytical depth and practical campaign execution experience across enterprise platforms.

Key Responsibilities

  • Own the execution and optimisation of paid media campaigns across platforms including Google Ads, Meta and Sprinklr

  • Operate directly within live tools to build, launch, refine and scale campaigns

  • Work with external agencies to plan activity, while retaining accountability for performance outcomes and optimisation direction

  • Orchestrate distribution across paid and owned channels, ensuring search, SEO and campaign activity work cohesively

  • Determine where and how content should be amplified to maximise reach, engagement and conversion

  • Build and manage email campaigns and journey-based communications in Salesforce Marketing Cloud

  • Review and interpret performance data across paid and owned channels using GA4, Sprinklr and platform reporting

  • Translate performance insights into clear recommendations, strengthening the feedback loop into content and channel planning

  • Identify and address gaps in measurement, tracking and campaign implementation to ensure scalable, reliable execution

  • Partner with stakeholders across marketing, communications and business units to balance delivery, optimisation and long-term capability uplift

Qualifications and Experience

  • Demonstrated experience in paid media and performance marketing within complex or enterprise environments

  • Proven track record delivering measurable digital marketing outcomes

  • Strong hands-on experience operating enterprise advertising and marketing platforms

  • Experience managing campaigns across Google Ads, Meta and similar platforms

  • Experience using Salesforce Marketing Cloud or comparable email and journey platforms

  • Strong analytical capability and confidence working with dashboards and campaign data

  • Proficiency in performance reporting tools such as GA4, Sprinklr and platform-native analytics

  • Technical fluency across tracking, optimisation logic and campaign implementation best practice

  • Ability to translate data into clear, actionable insight for stakeholders

  • Strong stakeholder engagement skills with the ability to balance short-term delivery and long-term optimisation

About Us

 

Be part of something big. Fortescue is leading the world with our plan to decarbonise our iron ore operations, projects that harness renewable energy and the development of technology that will change our planet forever.

Our Commitment

 

Fortescue celebrates individual strengths and team members are encouraged to bring their whole selves to work. Our global workforce drives and promotes an inclusive culture, both within our organisation and throughout the communities we interact with. Diverse backgrounds include First Nations Peoples, people with disabilities, LGBTQ+ community, gender, neurodiverse, cultural diversity, all age groups, and those with an intersectional or multiple diverse characteristics. We encourage candidates from all backgrounds to apply.

 

https://fortescue.com/careers 

 

Internal Candidates / Current Contractors please apply via Success Factors Careers Portal. For further information on how to apply please visit the Fortescue Hub. 

 

Fortescue reserves the right to close applications early should a suitable pool of candidates be identified. Fortescue will never contact you to ask for payment of any kind, whether directly or through a third party.

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